How We Work
Your strategist has at least
5 years in digital marketing
We prove our value every month or else we lose your business.
The Engagement, Start to Finish
Discovery
We audit your ad accounts, analytics and website, and interview the people closest to revenue. You get a written findings report and a session to walk through it.
Strategy
Your strategist turns the findings into a plan: channels, budget, targets and the reasoning behind each call.
Build & Launch
Your specialists build the campaigns and tracking, and your strategist reviews the work before it goes live. We launch in stages so we can see what moved your numbers.
Run & Improve
We optimize weekly, report monthly and revisit the plan each quarter. Winning tests join your standing strategy.
You Don’t Get the B Team
You don't get to do this as long as we have by tossing new clients to a couple of interns. Every client gets a strategist with at least five years of experience, a project manager and specialists we hand-pick for the account. DOM is packed with people who have worked all over many different industries. Chances are, we can match you with the people who already know a thing or two about your business.
Teams here at DOM usually have a roster that looks like this:
Client Success Managers
They’re the point of contact who passes your information to the team and back, and they run project management so DOM does what it says, when it says.
Strategists
Your strategist has at least 5 years of hands-on digital marketing experience. The person leading your campaigns has run programs at your scale before.
Analysts
They do heavy work up front, checking data accuracy and building dashboards. After that, they work with the strategist on finding more of what’s working and cutting what isn’t.
Account Managers
Every client gets one. At DOM, this is the person doing the day-to-day work and pulling the levers on the account.
Creatives
The subject experts we have on hand to deploy on the clients who need them.
This is an example of an actual team working together right now, but yours might look a little different.
Project manager
Rachel Stetz
Senior Strategist
Chelsea Rogers
Account Manager
Brenna Hill
Data analyst
Dana Schumacher
Content Expert
Jim Foreman
Nobody here works alone. Every Thursday morning, strategists, implementers and managers meet in the office for brainstorming and experimentation sessions. Good ideas can come from anyone, and we don't let jerks in.
What Sets Us Apart
No Game of Telephone
Ask for the specialist and you’ll talk to the specialist. Your strategist joins those calls to check the advice against your goals and translate it for your leadership.
We keep your work in-house and your team together as long as we can. When someone moves on, you meet their replacement before the handoff.
How We Use AI
DOM runs on creatives fluent in AI, backed by purpose-built workflows. AI speeds up research, reporting and first drafts, and your team spends the time it saves on strategy and testing.
A strategist reviews each recommendation before you see it. We will never hand you one with no reasoning behind it.
How We Communicate
You’ll hear back from us quickly, get regular status calls, constant performance monitoring and a quarterly planning session with your strategist.
How We Prove Our Worth
We measure our work by the leads your sales team closes. Each month your strategist and analyst walk you through the numbers against the targets you approved, and your sales team tells us which leads were worth a call.
Experimentation and the Innovation System
Down months happen, and we answer them with “yes, and.” Our teams build on each other’s ideas in regular brainstorms, run the strongest as structured tests and move the winners into your standing strategy.
You see each test in your monthly review, including the ones that failed.
Month to Month, and They Stay Anyway
Our engagements run month to month, so we earn your business again every month. Google tells us our retention rate on Google Ads accounts is more than 2x the partner average, and Netsmart has worked with us since August 2020.
What We Need From You
A partnership takes work on both sides. We work best with a sales team that follows up on leads, monthly feedback on lead quality and one person empowered to make decisions.
More than anything, DOM works best with businesses who have a genuine willingness to collaborate and trust in our expertise. We’ve turned down engagements that didn’t have these.
Your First 90 Days
Week 1
You meet your whole team at kickoff. We collect access and confirm your goals.
Days 1 to 60
We run discovery, build the strategy and set up tracking. Your current campaigns keep running while we learn.
Days 61 to 90
The first changes go live, and your strategist leads your first performance review.
LET'S TALK
Talk to a strategist
Tell us where your marketing stands and where you need it to go. You'll talk with a senior strategist and leave with next steps and the confidence that it will grow your .
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Leave with Next Steps
Tell us where your marketing stands and where you need it to go. Talk with a senior strategist and gain confidence in a plan that will grow your business. *Required