A New Name to Introduce
After the rebrand, customers and prospects in the bank’s markets didn’t yet recognize the new name. The bank needed local awareness in every city it served.
Results > Case Study
PUBLICLY TRADED REGIONAL BANK
96% More Leads
Two Months After a Rebrand
A publicly traded regional bank had completed a full rebrand. The new name needed recognition in every city the bank served, and leadership wanted more branch visits and online leads to follow.
Their Challenges
Turning Awareness Into Action
Recognition was only the first step. The bank needed people to walk into branches and convert online for specific products and services.
Digital Marketing
Services Used
Our Solutions
DOM built a paid advertising program around the bank’s local markets. Targeted Search and Display campaigns introduced the new name and promoted special offers to people in the cities the bank served.
Every ad led to a landing page built for that specific product or offer, so the message a searcher clicked matched the page they landed on. Analytics tracking tied those visits to leads, giving the bank a clear read on which products and markets responded.
Our Results
Within two months, leads for the bank’s products and services rose 96%. The campaigns also put the new name and the bank’s special offers in front of local searchers across its markets.
96%
Increase in Product
and Service Leads
and Service Leads
2 Months
From Launch to Results
