Results > Case Study
A custom manufacturer of textiles and polymer products had built a strong business in government contracting. Leadership wanted to win more work from commercial and healthcare buyers, and their website wasn’t ready to compete for it.
Most of their opportunities came from federal contract databases. Commercial and healthcare buyers searched in channels the team didn’t know well, and traditional manufacturing directories like ThomasNet rarely reached them.
The website needed a full modernization and ranked on page one for few of its target keywords. Every change also had to meet strict NIST compliance requirements to protect the company’s government contractor status.
DOM started with the platform. We connected the manufacturer with NIST-compliant hosting through our partnership with WP Engine, then mapped every redirect and coordinated the move from Kentico to WordPress between the client and their new design firm.
After launch, we fixed technical issues, optimized images and tuned plugins for faster page speed sitewide. Keyword research and competitor analysis shaped the strategy, and link building raised the site’s domain authority.
Content took the most creativity. Much of the manufacturer’s work is confidential, and they have no standard product catalog. Our team wrote an optimized post every week about the types of products they’ve built and the quality assurance behind them. Buyers could see what the company makes and who it serves without exposing any client’s work.
Year over year, the manufacturer’s page-one Google rankings for targeted terms grew 407% and organic search traffic rose 147%. Daily impressions in Google search results more than doubled, and the company now has a growing library of content aimed at commercial and healthcare buyers.
