Missing from AI Recommendations
Buyers asked AI platforms which healthcare compliance platform to choose, and the answers named Medtrainer’s competitors.
Results > Case Study
Medtrainer builds healthcare compliance software and training systems. The product earns strong reviews, and with DOM already running their SEO, their pages ranked well in Google. ChatGPT and Gemini cited competitors instead when buyers asked for recommendations in Medtrainer’s category.
Buyers asked AI platforms which healthcare compliance platform to choose, and the answers named Medtrainer’s competitors.
The product pages read well to a person. AI crawlers had trouble finding short, quotable answers they could lift and repeat.
DOM kept the site structure and rebuilt the content AI reads first.
Every product page got its own set of answers, each written from real search data in the phrasing buyers use. We formatted those answers so AI crawlers could read, lift & repeat them. Every claim stayed within what Medtrainer can defend and prove.
We sent the same message off-site through press releases and targeted mentions, in matching language, and new backlinks pointed AI models to the pages that made those claims. Our team monitored results and adjusted as the data came in. Some updates went live the same day.
Within days of launch, Medtrainer’s core product keywords climbed to the top of AI-generated answers, and the placements held. The questions behind those answers come from motivated buyers, so Medtrainer saw warmer, more qualified leads.