Limited eCommerce Availability
Only select stores provided grocery delivery, requiring highly targeted campaigns.
Results > Case Study
Merco Supermarket
Revenue with Focused
Digital Growth
A Mexican supermarket chain sought to launch an eCommerce program to enable grocery delivery in select locations. Since not all stores offered this service, the challenge was to drive awareness and conversion efficiently while maintaining a strong in-store presence.
Their Challenges
Seasonal Sales Volatility
Key shopping periods, such as Easter, Lent, and Christmas, caused spikes in demand. While these peaks drove strong performance, they also forced Google's Performance Max (PMax) campaigns into frequent learning phases.
Digital Marketing
Services Used
Conversion Rate Optimization Google Analytics Services PPC Ads Management
Our Solutions
To address these challenges, DOM implemented a multi-layered approach.
DOM launched geographically targeted Search, Display, Performance Max (PMax), and Video campaigns to drive eCommerce purchases in delivery-enabled locations while increasing store visits in areas without delivery service.
To counter seasonal fluctuations and maintain campaign stability, DOM developed evergreen ad content to provide consistent performance throughout the year. Additionally, the team created seasonal asset groups to capitalize on peak shopping trends while minimizing the disruption caused by campaign resets.
“With timely campaign monitoring and detailed account adjustments, in just a
few weeks they managed to increase conversions by 50% in Search campaigns.”
Our Results
By strategically balancing targeting and campaign structure, DOM helped Merco maximize conversions, increase store foot traffic, and stabilize ad performance across peak and off-peak sessions, and have continued the success for multiple business quarters.
1,579%
Increase in
eCommerce Purchases
eCommerce Purchases
1,720%
Increase in
eCommerce Revenue
eCommerce Revenue
6.4%
Increase in
Store Visits
Store Visits
