Results > Case Study
A supply chain software provider sells EDI and integration platforms into a crowded B2B market. Their buyers research heavily before requesting a demo, comparing vendors on review sites, analyst platforms and, more often now, AI engines. The company needed to know whether AI answers were putting them on shortlists or handing those spots to competitors.
Prospects asked AI engines about EDI platforms, integration capabilities and vendor comparisons. The company appeared in some of those answers and missed others, especially on the high-intent topics closest to a demo request.
Their reporting combined AI-driven traffic with traditional organic search. The marketing team couldn’t measure what AI visibility produced or defend the strategy internally.
DOM re-optimized the company’s highest-value pages so AI engines could read and summarize them clearly. Messaging stayed consistent across every priority solution category.
AI engines build answers from many sources, so the work went beyond the company’s own site. We optimized partner websites, review platforms and trusted third-party publications to repeat the same claims in the same language.
Every week, new GEO-focused articles placed the brand in publications AI systems regularly crawl and cite. We also separated AI traffic from organic in reporting, so the team could see exactly what the channel produced and take that number to leadership.
AI-driven sessions grew 140.5% in 2025, and those visitors arrived ready to evaluate. They converted at a much higher rate than organic visitors, and ChatGPT drove about 92% of all AI-attributed conversions. The strongest gains came in the United States and Germany, two of the company’s priority growth markets.
