Results > Case Study
WatchMaxx sells luxury watches and fragrances from brands like Breitling, Omega, TAG Heuer and Tudor. DOM already ran their SEO and paid media, and they ranked well for key terms. Ahead of the 2025 holiday season, they wanted proof that AI engines could drive real watch sales in their most important quarter.
Buyers asked ChatGPT about specific Omega Speedmaster references and Breitling chronographs in a set price range. Those shoppers were close to a decision, and WatchMaxx needed to appear in the answers before the holiday rush.
WatchMaxx had no reporting on which AI engines sent shoppers or which SKUs those shoppers bought. Peak season left no room to invest in a channel they couldn’t measure.
DOM launched Generative Engine Optimization to put WatchMaxx in the answers AI engines give when shoppers ask about specific models.
We also built reporting that tracks AI-referred traffic by engine and attributes revenue down to the individual SKU. WatchMaxx could finally see which AI engines sent buyers and which watches those buyers purchased.
The reporting showed a clear pattern. AI shoppers asked about exact Omega references and particular Longines pieces instead of broad categories like men’s luxury watches. They arrived mid-evaluation and ready to buy.
WatchMaxx earned more than $60,000 from AI engines during the 2025 holiday season, in a quarter when competition usually squeezes margins. ChatGPT drove most of that revenue, with Copilot, Perplexity, Claude and Gemini sending the rest. AI traffic held its gains after the holidays and kept building into 2026.
